South Australian wine producers have shared in over $750,000 worth of grants to help promote Australian wine in the China and USA markets.
Member for Barker Tony Pasin MP said the grants were a welcome boost wine producers in Barker.
“These grants will help put Barossa wines on the map,” Mr Pasin said
13 wineries in the region will share in over $168,000 in grants to help promote their wine in the key export markets.
“Our wineries are producing a fantastic product, and through this program they have the opportunity to share that with some of our biggest export partners – the USA and China, both vital markets for our food and fibre with large demand for Aussie wines,” Mr Pasin said.
“Between the Barossa, Limestone Coast and Coonawarra, Barker produces some of the best quality wine in the world – raising international awareness of that quality is key to increasing demand for our product abroad,” Mr Pasin said.
“These grants will help our local wine producers participate in international trade activities and in-store promotions as well as providing marketing and advertising materials for Chinese and USA audiences.
“This grant program has been an integral part of helping our wine producers play their part in achieving a $100 billion agricultural sector by 2030,” Mr Pasin said.
Capped at $1.5 million, the grant program was a key component of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).
Last Financial year sales to the USA were worth $432 million, while the value of exports to China (including Hong Kong and Macau) increased 66 per cent to $1.2 billion (from $721 million in 2016–17).
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