The Barossa wine region is set to receive an economic boost through increased international tourist numbers, after being successful in securing funding through the Coalition Government’s International Wine Tourism Competitive Grants Programme.
Member for Barker Tony Pasin has congratulated two Barossa organisations for their respective successful projects.
Barossa Council for their Barossa Visitor Centre upgrade which will receive $54,000 to expand and improve the Visitor Centre experience and services to enhance engagement with international visitors and increase visitor spend and length of stay in the Barossa region.
Barossa Grape and Wine Association will also receive funding of $250,000 for their project, “Barossa first – The Belonging” which will see the development of a comprehensive marketing and communications campaign that targets international wine and food (culinary) tourists, with a focus on Chinese and American high-value, luxury tourists. The campaign will include product development (experiences and services), PR and advertising, as well as development of collateral.
“These grants will help attract more international tourists to the Barossa which is great news for local producers and the local economy,” Mr Pasin said.
“By enhancing the wine tourism experiences of international visitors, we are helping grow wine exports and further bolstering the Barossa’s excellent wine reputation at an international level.
“It is essential we show our visitors a great time and they get to enjoy a first-hand our premium food and wine in the place it is made.
“The local wine region has a great story to tell and we want to tell it to the increasing number of international visitors who are making the trip to Australian shores to enjoy South Australian wines,” said Mr Pasin.
The International Wine Tourism Competitive Grants forms part of the Coalition Government’s $50 million Export and Regional Wine Support Package, a three–year strategy to increase the value of wine exports to a record $3.5 billion and attract an additional 40,000 international tourists to Australian wine regions.
For more information on the Export and Regional Wine Support Package visit https://www.wineaustralia.com/whats-happening/export-and-regional-wine-support-package